Review Request Message Generator: Free Google Review Templates
Updated November 2026 · Written by the Zolo Marketing Group team. We have helped storefront businesses with local SEO since 2013.
Short answer: Pick your industry, channel and tone, and the generator writes three ready-to-send review request messages for text, email, WhatsApp or a printed card. Every message asks for honest feedback, works for every customer and offers nothing in return, so it fits Google’s review rules.
How the review request generator works
- Enter your business name and industry. The wording changes to fit: “your visit” for a dental office, “your vehicle service” for an auto shop, “the work we did for you” for home services.
- Choose a channel. Texts stay short and can add an opt-out line. Emails come with a subject line. WhatsApp messages are a little warmer. Card text is written to sit next to a QR code at your counter.
- Choose a tone: friendly, professional, or short and simple.
- Paste your Google review link if you have it, and it drops into every message. If not, get it with our free Google review QR code generator, which also shows you where to find it.
- Copy a message, add the customer’s first name and send.
Everything runs in your browser. Nothing you type is saved or sent to us.
What makes a review request follow the rules
Google’s review policy applies everywhere, and in the US the Federal Trade Commission’s rule on consumer reviews adds legal teeth. Every template here is written around three rules:
- No incentives. Google prohibits offering money, discounts, free goods or services in exchange for a review, or for changing or removing one. The FTC rule bans incentives that require a positive review. Google’s rule is stricter, so the simple answer is: offer nothing.
- Ask everyone. Google’s policy says businesses must not selectively ask for positive reviews or discourage negative ones. That rules out “review gating”, where only customers who say they are happy get the link.
- Do not script the review. Ask for honest feedback and let people use their own words. Do not hand them sample text, suggest a star rating or ask them to mention certain keywords.
Only text or message customers who gave you their number and agreed to hear from you, and follow the anti-spam and texting laws where you operate, such as Canada’s anti-spam law (CASL).
Health professionals and law firms: check your regulator first
Dentists, physicians, physiotherapists, chiropractors, nurses and other regulated health professionals answer to a college or licensing board. Lawyers answer to a law society or bar. Some of these regulators restrict asking for testimonials or reviews, or how reviews can be used in advertising, and the rules differ by province, state and profession. Check your own college or law society’s advertising rules before you send anything. The generator shows a reminder when you pick one of these industries.
Whatever your profession, never mention treatment, health details or a legal matter in a review request or in a public reply to a review.
When and how often to ask
- Send it soon. Within a few hours of the visit is best, while the experience is fresh. For auto repair and home services, send it after the customer has the vehicle back or the job is finished.
- One reminder at most. A single follow-up a few days later is fine. More than that annoys people.
- Keep a steady pace. A regular flow of reviews keeps your profile fresh and looks natural. A sudden burst can look odd to customers.
Want to know how many reviews it will take to hit your target rating? Use our Google review calculator. For the bigger picture, read how many reviews you need.
Getting reviews but still not getting the calls?
Reviews help, but they are one of several things Google weighs when it picks the top three map results. We will look at your profile, website and competitors and tell you, plainly, what is holding you back.
Or call 778-892-7802. No obligation, no hard sell.
Frequently asked questions
What should a review request text message say?
Keep it short: thank the customer, ask for honest feedback, include your Google review link and sign with your business name. A text over 160 characters may arrive split into parts, so the generator shows a character count for each message.
Can I offer a discount or a prize for a Google review?
No. Google’s policy prohibits offering incentives such as payment, discounts or free goods and services in exchange for a review. A contest entry for reviewers counts as an incentive too.
Can I send review requests only to happy customers?
No. Google’s policy says businesses must not selectively ask for positive reviews or discourage negative ones. Filtering customers first and only sending the review link to the happy ones is known as review gating, and it breaks that rule. Send the same request to everyone.
Can dentists, doctors and lawyers ask for Google reviews?
Often yes, but some health regulators and law societies restrict soliciting testimonials or reviews, or how they can be used. The rules vary by profession and region, so check your college or law society’s advertising rules first, and never mention health or legal details.
Is the review request message generator free?
Yes. There is no sign-up and no limit. The messages are written in your browser and nothing you enter is stored.