FOR OIL-CHANGE & AUTO REPAIR SHOPS
More Cars in Your Bays. Less Marketing Theatre.
It’s 7:42 on a Wednesday. A guy three blocks over is in his truck, thumbing “oil change near me.” He taps the first shop that’s close and open, and drives there. The only question that matters: does that tap land in your bay, or the shop down the road? For more than a decade we’ve put oil-change and auto shops in front of the people already searching, and we measure it the one way you do. Car count.
Or call 778-892-7802
The slow-morning problem
Your work is good. Your techs are quick. And the bays still go quiet some mornings. Not because you’re not good, but because when someone nearby searches, you’re not the first name on the map. So they pull into the franchise with the louder sign.
That’s not a reputation problem. It’s a findability problem. And every quiet bay is dead time you can’t bill back.
What we move (in your numbers)
Car count. We get you into Google’s top-three map for the searches that actually fill bays, then run ads that bring cars this week while your ranking climbs.
Ticket average. More cars is only half the math. We help you surface the honest upsell you’re already entitled to (the air filter, the cabin filter, the flush you caught on inspection) so the same car count produces a fuller ticket.
Fleet and repeat. The recurring commercial accounts and the comebacks that compound. The profit was never in the first oil change. It’s in the tenth.
We report it in cars, calls and dollars. Never “impressions.”
More cars and a fuller ticket
A shop doing 40 cars a day at an $80 ticket is a completely different business than 40 cars at $110: same bays, same rent, far more profit at the end of the month. (Illustration only, using industry averages: the average quick-lube ticket is about $81 and typical car counts run 36–48 a day, per National Oil & Lube News benchmarks. Your real numbers are the first thing we look at.)
Most agencies sell you “traffic.” We work both levers: more cars through the door, and more value out of each one, without the dealership-style overselling your customers can smell a mile away.
The proof
10+ years with one Mobil 1 Lube Express operator. Two locations, on a handshake instead of a lock-in contract. You don’t keep a shop owner that long on impressions. You keep him because the bays stay full.
We know your numbers cold: car count, ticket average, bay time, cars per man-hour. We speak your language because we’ve worked in it for over a decade.
One client per trade, per service area
We won’t market the shop down the street against you. That’s not how we work. If your radius is still open, the free Review is how you claim it.
Stop the vanity. Start the car count.
15 minutes. We’ll show you the 3 things costing you the most foot traffic, plus what ChatGPT and Google’s AI say about your business. Fit or not, you keep the Review. No deck, no pitch.
778-892-7802 · info@zolomarketing.com · 214-1189 Howe Street, Vancouver, BC V6Z 2X4
P.S. The Review is free and yours to keep. Worst case, you find out exactly why the shop down the road has fuller bays on a slow Tuesday. That’s worth fifteen minutes by itself.