AI SEARCH OPTIMIZATION FOR STOREFRONT BUSINESSES

When someone asks ChatGPT for the best shop near them, is it you?

More customers now ask ChatGPT, Gemini or Google’s AI answers for a recommendation instead of scrolling a list. Those tools name a few businesses and skip the rest. AI SEO, sometimes called generative engine optimization, is the work of making sure you’re one of the names.

Since 2013 · 18+ years in local marketing · Our longest client: 12 years and counting

One client per trade, per service area. We won’t market the shop down the street against you.

Or call 778-892-7802

How AI tools decide who to recommend

AI assistants don’t have a secret list. They read what’s already online about you and recommend the businesses they’re most confident about. Confidence comes from three things:

  • Consistent details: the same name, address, phone and hours on your website, Google listing and directories.
  • Specific evidence: reviews and pages that name the exact services people ask about.
  • Clear answers: plain-language pages and FAQs that answer the questions customers type into AI.

What AI SEO work includes

  1. AI Search Visibility Score. We ask ChatGPT, Gemini, Perplexity and Google’s AI the questions your customers ask, and record who gets named and what they say about you.
  2. Fix the facts. We correct wrong addresses, phone numbers and hours wherever AI tools are reading them.
  3. Build answer-ready pages. Service pages, neighbourhood mentions and FAQs written the way customers ask.
  4. Structured data. We add schema markup so machines can read your business details without guessing.
  5. Reviews that name services. We help you ask for reviews that mention what you did, which AI tools quote back.
  6. Re-check every month. We run the same questions again and show you what changed.

Is AI SEO different from local SEO?

It’s built on the same foundation: a complete Google listing, steady reviews and a clear website. AI SEO adds the parts AI tools lean on most, like structured data, question-and-answer content and checking what the assistants actually say about you. Ads don’t buy you a spot in AI answers; this work is the only way in.

What owners ask about AI SEO

How much does AI SEO cost?

Most Canadian local businesses pay about $500 to $3,500 a month for ongoing local and AI search work, depending on how competitive their area is and how much needs fixing first. We give a fixed quote after the free review.

Can I pay ChatGPT to recommend my business?

No. There’s no way to buy a spot in ChatGPT’s regular answers. It recommends businesses based on what it can find and trust online.

How long does it take to show up in AI answers?

Fixing wrong details can change answers within weeks. Building enough reviews and pages to be recommended in a competitive area usually takes a few months.

What is generative engine optimization (GEO)?

It’s another name for AI SEO: making your business easy for AI tools like ChatGPT and Gemini to find, understand and recommend.

What should I look for in an AI SEO agency?

Ask them to show you what AI tools say about your business today, and how they’ll measure it each month. If they can’t show you the answers before and after, you can’t tell whether it worked.

Find out what AI says about your business.

Fifteen minutes. We’ll show you what ChatGPT and Google’s AI say when your customers ask for a recommendation, and what to fix first.

One client per trade, per service area. We won’t market the shop down the street against you.

778-892-7802 · info@zolomarketing.com · 214-1189 Howe Street, Vancouver, BC V6Z 2X4