Quick heads up! This topic right here “Video Marketing” is one of the marketing mediums that has made me the most money online. I’ve always been a fan of video marketing, and I understand how useful it can be. If you’re not using video marketing to brand you and your business, then you need read this and do some research for yourself. Video Marketing is not only for promotional purposes but can be used for landing pages, blogs, emails, and so much more.
Video Marketing is known to many successful Internet marketers to be one of the best ways to explain and sell anything online. Each video that’s on the web is like having a virtual assistant working for you on autopilot. But only a small amount of business owners are actively using video to drive traffic to their websites. One of the reasons for this is the fact that most don’t understand the potential traffic that can be received with the power of video. Another reason is the idea of video creation to be complicated and time-consuming. With that being said, let me explain the benefits of video marketing and how it can enhance traffic and sales volume.
We have been surrounded by this concept of marketing in the form of commercials seen on TV. The only difference is videos online can target an audience for way cheaper. Youtube is a prime example of this. Since its launch in February 2005, it has gained so much traffic in a short time that it hit just over 30 million visitors in the first year. Now it exceeds over 2 billion views per day, and the average user spends over 15 minutes a day on the Youtube. Any small business can now expose their product or service to what was only available to large enterprises with big budgets.
This form of marketing enables any business to present itself in a way that is not possible with text. This is the chance for any business to elevate their message and give the viewer a better insight on what it is that they have to offer. It is also an excellent way to building a relationship with prospects. If done correctly, a business will establish a healthy relationship with their prospects over time by showing that they’re an expert in their field, sending videos with tips and other interesting information that can be useful. Prospects will come to trust in the products and services provided.
“If a picture is worth a thousand words, then a video has to be worth a million”