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When it comes to social media marketing, Facebook is becoming one of the most efficient ways of increasing sales and profit margins for many business owners.  Facebook has more than 1.2 billion members from around the world and growing. Perfect for any business owner or Internet marketer. However, that does not mean that you should start without a plan, here are some ideas to consider regarding Facebook marketing.

When creating your profile, make sure you have an idea of what information you put on there. Keep in mind that you should be putting information about yourself not your business, the same thing goes when uploading a photo. Understand that branding yourself first is the right attraction you want to help your business succeed with social media marketing.

After setting up your profile, explore the different groups and pages in your industry and start posting interesting content that is beneficial to the community. It will position you as the expert in your field and people will want to learn more from you, another great way gain more exposure is to engage in discussions you see on Facebook. Once you’ve established yourself on Facebook, you can then create your group or page. Remember that Facebook pages can be indexed in the search engines so make sure that your content is search engine optimized.

If you’re looking to generate quicker results and brand your business on a higher scale, Facebook Ads is the best option for you. Advertising on Facebook can be affordable if done correctly; you can target an audience based on their profile and demographics. To make your ad appealing, the title and image of the Facebook Ad is important. Most of Facebook users like to stay within the Facebook website, so it’s best to direct them to a fan page you’ve created. The Facebook fan page can be designed like a landing page to collect a visitor’s information.